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Simi Schuchert

Media Relations

+491606745548
[email protected]

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Natalia Fritz

Media Relations

+4916097075247
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Emma in the news

RLI, 07/08/2020

Revenue jumps by 120 per cent for Emma – The Sleep…
Mattress retailer Emma more than doubled its turnover in first half of 2020 to 44.3 million euros in the UK. In the UK, the Frankfurt-based D2C brand achieved a turnover of 44.3 million euros in H1. The figures demonstrate that Emma’s…
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London Loves Business , 07/08/2020

Emma the sleep company revenues soar by 120%
Despite economic turmoil in the recent months, Emma – the sleep company more than doubled its turnover in the first half of 2020, as its revenue has grown by about 120% compared to the same period in 2019. In the UK, the Frankfurt-based…
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Essential Retail, 07/07/2020

Emma uses omnichannel approach to grow sales
Emma – The Sleep Company has reported revenue growth of 120% during the first half of 2020, despite the economic uncertainties of the Covid-19 pandemic. In the UK, its turnover was €44.3 million over this period, a result the…
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Expert Reviews, 07/01/2020

Emma Original mattress review: Now cheaper than ever
The Emma Original is an excellent medium-firm mattress that accommodates a variety of sleeping positions. Despite its name, the Emma Original isn’t the company’s first bed-in-box mattress, at least not in the UK. That title goes to…
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RLI , 06/08/2020

Emma – The Sleep Company increases sales target for…
Last Friday saw a new high in Frankfurt – not on the stock exchange, but at the successful Frankfurt-based enterprise Emma – The Sleep Company: The one millionth Emma mattress was sold. “We had reckoned to sell the one millionth Emma…
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Interiors Monthly, 06/08/2020

Emma passes 1 million milestone as it lifts sales…
Mattress company Emma has sold its millionth mattress well ahead of schedule and raised its sales forecast for 2020 by 20%. The millionth mattress was sold in the UK. ‘We had reckoned to sell the one millionth Emma at some point in 2020,…
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Company in a nutshell

Emma-The Sleep Company is a founder-managed company and one of Europe’s fastest-growing providers of mattresses, beds, and bedding. Founded in 2013 as Bettzeit GmbH by Dr. Dennis Schmoltzi and Manuel Mueller, the company is based in Frankfurt am Main, Germany and operates globally. In 2019, Emma-The Sleep Company achieved a record turnover of €150 million, a growth rate of 86% from the previous year. The company is made up of the brands Emma® and Dunlopillo (Brand Rights: Germany and Austria). The flagship product is the Emma® bed-in-a-box, which is currently available in 22 countries. The mattress is sold directly to consumers via an omni-channel customer experience that includes over 1,000 stores. The successful omni-channel strategy has been made possible by mutually beneficial partnerships with several retailers. Because of its outstanding growth in sales, Emma® has quickly become one of the top 3 brands of its kind throughout Europe.

Emma-The Sleep Company is breaking ground in sleep technology. Their expert Research and Development team is taking advantage of what technology can do for rest by developing innovative products that make a positive impact on people’s lives by enhancing their sleep. To scale the business and innovate as fast as possible, Emma’s 400+ team members are constantly creating and implementing new concepts to optimize everything from their global supply chains to marketing and sales. Staying agile, discovering pragmatic solutions to challenges, and maintaining a digital mindset are how the company keeps its competitive edge sharp. The team celebrates and encourages diversity in all areas: diversity of thought, character, ideas, and background. On July 1, 2020, Franz Haniel & Cie. GmbH group acquired 50.1 percent of Emma-The Sleep Company.

For more information visit team.emma-sleep.com

Press Releases

Emma - The Sleep Company, 07/02/2020

Cartel authorities give approval: Emma – The Sleep…
Frankfurt/Germany, July 2nd, 2020 – Cartel authorities have approved the cooperation agreed in April by Franz Haniel & Cie. GmbH (Haniel) and Emma – The Sleep Company (Emma). Accordingly, Haniel holds a 50.1 percent stake in Emma…
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Emma - The Sleep Company, 06/08/2020

Emma – The Sleep Company increases sales target for…
One millionth Emma mattress sold  Emma mattresses proven test winners in ten European countries  Emma and John Lewis continue successful partnership  Emma increases sales target for 2020 by 20 per cent to 240 million euros despite…
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Emma - The Sleep Company, 04/06/2020

Another milestone in the transformation process: Emma…
Haniel acquires 50.1% of Europe’s fastest-growing bed-in-a-box brand    Duisburg, April 6th, 2020. On April 3rd, 2020, Franz B & Cie. GmbH (Haniel) has signed an agreement to acquire 50.1 percent of Emma – The Sleep…
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Emma - The Sleep Company, 03/23/2020

The Influence of Sleep on a Functional Immune System
In an interview with Dr. Verena Senn, Neurobiologist and Sleep Expert at Emma – The Sleep Company  Frankfurt, March 23, 2020. Whenever a flu wave is just around the corner, health tips start piling up. The given advice…
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Emma - The Sleep Company, 01/22/2020

Record year for Emma: sales up 86 percent to 150…
Annual turnover increased by 86 percent to 150 million euros  High corporate growth driven by cash flow; two complete fiscal years showing profitability (EBIT)       Large share of sales outside the home market     …
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Emma - The Sleep Company, 12/12/2019

Black Friday weekend: Emma Mattress sold one mattress…
Frankfurt / London, 12 December 2019. Emma, one of the leading bed-in-a-box providers in Europe, reports a very successful Black Friday campaign. From 29 November to 2 December, Emma generated sales of EUR 9 million across all markets.…
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