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Laura Hartmann

PR & Communications

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Maria Seifert

PR & Communications

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Simi Schuchert

Senior PR Expert | Brand Performance

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Emma in the news

Lifestyle Livemint

Will we sleep better in 2021?
Indians slept worse than usual in 2020, as the covid-19 pandemic disrupted work-life balance, among other routines. Can the emerging field of circadian science put us back on track?
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Independent

Emma vs Simba: Which hybrid mattress is best?
We put the two leading bedding brands head to head to find out which one you should invest in
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Smart Company

UK sleeping giant sounds the alarm on Aussie sleep…
The Australian sleep industry is only third of the market size of that of the United Kingdom, however, the local market is forcing consumers to pay 44% more for mattresses.
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Business Wire

Emma Selects Signifyd to Fight Fraud and Protect the…
Adopting a guaranteed fraud protection model removed friction and frustration from the mattress brand’s buying experience
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Furniture News

Emma near-doubles UK revenue in Q3
Frankfurt-based sleep brand Emma says it has retained its momentum in the UK, almost doubling net revenue in Q3 by +95% compared to 2019, after revamping the portfolio and introducing a new pricing model in July, the figures show that the…
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Interiors Monthly

Emma sees UK sales almost double
Emma – The Sleep Company saw UK sales almost double in the third quarter. Sales jumped by 95% after it updated its product offer and cut the price of its Emma Original mattress. Quarterly turnover figures are not provided.
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Company in a nutshell

Emma-The Sleep Company is a founder-managed company and one of Europe’s fastest-growing providers of mattresses, beds, and bedding. Founded in 2013 as Bettzeit GmbH by Dr. Dennis Schmoltzi and Manuel Mueller, the company is based in Frankfurt am Main, Germany and operates globally. In 2019, Emma-The Sleep Company achieved a record turnover of €150 million, a growth rate of 86% from the previous year. The company is made up of the brands Emma® and Dunlopillo (Brand Rights: Germany and Austria). The flagship product is the Emma® bed-in-a-box, which is currently available in 23 countries. The mattress is sold directly to consumers via an omni-channel customer experience that includes over 1,000 stores. The successful omni-channel strategy has been made possible by mutually beneficial partnerships with several retailers. Because of its outstanding growth in sales, Emma® has quickly become one of the top 3 brands of its kind throughout Europe.

Emma-The Sleep Company is breaking ground in sleep technology. Their expert Research and Development team is taking advantage of what technology can do for rest by developing innovative products that make a positive impact on people’s lives by enhancing their sleep. To scale the business and innovate as fast as possible, Emma’s 500+ team members are constantly creating and implementing new concepts to optimize everything from their global supply chains to marketing and sales. Staying agile, discovering pragmatic solutions to challenges, and maintaining a digital mindset are how the company keeps its competitive edge sharp. The team celebrates and encourages diversity in all areas: diversity of thought, character, ideas, and background. On July 1, 2020, Franz Haniel & Cie. GmbH group acquired 50.1 percent of Emma-The Sleep Company.

For more information visit team.emma-sleep.com

Press Releases

Emma - The Sleep Company, 12/03/2020

Emma – The Sleep Company: Record sales over Black…
Frankfurt/Main, 3 December 2020. Emma – The Sleep Company looks back on a successful Black Weekend campaign 2020. During peak periods, the international sleep brand sold one Emma® mattress every two seconds. In the period from 27 to 30…
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Emma - The Sleep Company, 10/21/2020

5 Tips for Buying a Mattress
Dr. Verena Senn, Neurobiologist and Sleep Expert at Emma – The Sleep Company   1. Make sure to test the mattress thoroughly  The body may need a few days to several weeks to get used to a new mattress. Hence, a mattress…
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Emma - The Sleep Company, 09/29/2020

Emma is the top choice for the best night of sleep
Europe’s most awarded mattress brand takes out top spot in Australian consumer group CHOICE test Emma, Europe’s mattress company has been named the top scorer for a great night of sleep, taking out equal first and the title of the best…
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Emma - The Sleep Company, 09/29/2020

Europe’s fastest growing tech start-up Emma takes…
Emma to give Aussies the gift of a good night sleep Emma, Europe’s leading and most awarded mattress company which achieved a turnover of 150 million euros in 2019, is making its first move into the Australian market and has one thing to…
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Emma - The Sleep Company, 07/02/2020

Cartel authorities give approval: Emma – The Sleep…
Frankfurt/Germany, July 2nd, 2020 – Cartel authorities have approved the cooperation agreed in April by Franz Haniel & Cie. GmbH (Haniel) and Emma – The Sleep Company (Emma). Accordingly, Haniel holds a 50.1 percent stake in Emma…
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Emma - The Sleep Company, 06/08/2020

Emma – The Sleep Company increases sales target for…
One millionth Emma mattress sold  Emma mattresses proven test winners in ten European countries  Emma and John Lewis continue successful partnership  Emma increases sales target for 2020 by 20 per cent to 240 million euros despite…
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