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If you have any questions or are interested in the latest news about Emma, please send an email to [email protected] or get in touch with our press team.

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Laura Hartmann

PR & Communications

+49 (0) 151 72016851
[email protected]
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Simone Schuchert

Media Relations

+49 (0) 160 6745548
[email protected]

Emma in the news

Lifestyle Livemint

Will we sleep better in 2021?
Indians slept worse than usual in 2020, as the covid-19 pandemic disrupted work-life balance,…
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Independent

Emma vs Simba: Which hybrid mattress is best?
We put the two leading bedding brands head to head to find out which one you should invest in
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Smart Company

UK sleeping giant sounds the alarm on Aussie sleep…
The Australian sleep industry is only third of the market size of that of the United Kingdom,…
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Business Wire

Emma Selects Signifyd to Fight Fraud and Protect…
Adopting a guaranteed fraud protection model removed friction and frustration from the mattress…
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Furniture News

Emma near-doubles UK revenue in Q3
Frankfurt-based sleep brand Emma says it has retained its momentum in the UK, almost doubling…
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Interiors Monthly

Emma sees UK sales almost double
Emma – The Sleep Company saw UK sales almost double in the third quarter. Sales jumped by 95%…
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Company in a nutshell

Emma – The Sleep Company is a founder-managed company and with 1.5 million mattresses sold in 2020 the world’s leading D2C sleep brand. Founded in 2013 as Bettzeit GmbH by Dr. Dennis Schmoltzi and Manuel Mueller, the Sleep Tech company is based in Frankfurt am Main, Germany, and operates globally. In 2020, Emma – The Sleep Company achieved a record turnover of EUR 405 million (USD 494.7 million), a growth rate of 170% from the previous year. The company is made up of the brands Emma® and Dunlopillo (Brand Rights: Germany and Austria). The flagship product is the Emma® bed-in-a-box, which is currently available in 26 countries. The mattress is sold directly to consumers via an omni-channel customer experience that includes over 1,700 stores.

The successful omni-channel strategy has been made possible by mutually beneficial partnerships with several retailers. The recently launched Emma Select portfolio and its customer-centric approach supports retail partners in-store. Emma – The Sleep Company is breaking ground in sleep technology. Their expert Research and Development team is taking advantage of what technology can do for rest by developing innovative products that make a positive impact on people’s lives by enhancing their sleep. In doing so, Emma launched the world’s most advanced smart mattress: Emma Motion. Its innovative smart technology adjusts to each individual sleep position automatically and ensures optimal spinal alignment throughout the night. To scale the business and innovate as fast as possible, Emma’s 500+ team members are constantly creating and implementing new concepts to optimize everything from their global supply chains to marketing and sales. The company keeps its sharp competitive edge by staying agile, discovering pragmatic solutions to challenges, and maintaining a digital mindset. The team celebrates and encourages diversity in all areas: diversity of thought, character, ideas, and background. The company is headquartered in Frankfurt, Germany, with additional locations in Manila (Philippines), Lisbon (Portugal) and Shanghai (China). On July 1, 2020, Franz Haniel & Cie. GmbH group acquired 50.1 percent of Emma – The Sleep Company.

 

Emma Motion - Press

The smart mattress that works while you rest

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For the last two years, the passionate work of Emma’s outstanding Research and Development Team has been dedicated to creating a new kind of mattress to fulfil the company’s mission. Sleep will enter a new sphere thanks to this innovative and proprietary technology which turns a passive mattress into an active one. The mattress adjusts to all your movements, so every night of sleep is personalized.

For more information on the Emma Motion please visit: https://team.emma-sleep.com/emma-motion-press/

Press Releases

Emma - The Sleep Company, 01/22/2021

Emma reports skyrocketing sales of EUR 405 million…
Frankfurt / Germany, 21 January 2021. Emma – The Sleep Company reports a leap in sales for…
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Emma - The Sleep Company, 12/03/2020

Emma – The Sleep Company: Record sales over…
Frankfurt/Main, 3 December 2020. Emma – The Sleep Company looks back on a successful Black…
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Emma - The Sleep Company, 10/21/2020

5 Tips for Buying a Mattress
Dr. Verena Senn, Neurobiologist and Sleep Expert at Emma – The Sleep Company   1.…
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Emma - The Sleep Company, 09/29/2020

Emma is the top choice for the best night of sleep
Europe’s most awarded mattress brand takes out top spot in Australian consumer group CHOICE…
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Emma - The Sleep Company, 09/29/2020

Europe’s fastest growing tech start-up Emma…
Emma to give Aussies the gift of a good night sleep Emma, Europe’s leading and most awarded…
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Emma - The Sleep Company, 07/02/2020

Cartel authorities give approval: Emma – The…
Frankfurt/Germany, July 2nd, 2020 – Cartel authorities have approved the cooperation agreed…
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Brand assets

CEO's Emma - The Sleep Company Dennis Schmoltz Manuel Müller
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CEO's Emma - The Sleep Company Dennis Schmoltz Manuel Müller
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