Our mission is to help people understand the importance of sleep in our daily lives and
we will continue creating products that combine our world-class German engineering
together with Europe wide manufacturing. And we are just getting started.
Scroll down to view our journey so far

Where it began

Emma's story dates back to 2015 in Frankfurt, Germany.

The journey began with our two founders wanting to make mattress shopping easier by bringing this market online, thereby creating the multi-brand platform Dormando.
Our two founders, Dennis Schmoltzi (left)
and Manuel Müller (right)

From an online shop to
the world leader in sleep

  • 2015

    We launched our first stand-alone brand mattress - Emma is born. Along with 100-day free trials, we recognised that “trying it out” is the key to success, an idea that still drives our daily business today.

  • 2016
    Emma acquired the Dunlopillo brand, and we started our own in-house Research & Development team to leverage our ability in creating superior sleep products.
  • 2019
    By 2019, we’ve surpassed our break-even and are online in 20+ markets. Dormando closed to sell only Emma products. Our patented graphite technology was introduced to the market.
  • 2021

    Exponential growth of Emma: 200K+ sold mattresses per month and 850+ employees.

What
we do

Sleep tech & innovations

Edge-to-Edge Spring Design
Our innovative edge-to-edge springs present in most of our mattresses were designed to minimize carbon footprint in our products by reducing the amount of foam used. These springs were engineered to offer stability and support comparable to our old foam bases, while improving both breathability and durability.
AirGrid
Our unique and innovative AirGrid lattice was designed to have all the pressure-relieving and motion-isolating benefits of typical visco or memory foams, all while counteracting most of the drawbacks. The AirGrid’s large air pockets ensures next-level breathability and thermoregulation, and the gel-like polymer adapts to your back’s contours as easily as memory foam, while also being much more responsive and supportive.
Diamond Degree Foam
Our innovative graphite coating ensures a prolonged deep sleep phase through optimal temperature regulation. Thanks to heat-dissipating and touch-sensitive graphite particles, there is no more night sweat.

& other sleep company things

Our Most Awarded Mattress

Best product quality recognized with awards and praise

  • 3 layers of pressure relieving foam
  • Breathable, temperature regulating tech
  • Halo Memory Foam for spinal support
  • For all body types and sleeping positions
Visit our online shop

    • Frankfurt
    • Lisbon
    • Mexico City
    • Manila

    Our DNA

    • 01
      We Dream Big
      We are entrepreneurs.
      We don’t settle for what is, we strive for what could be.
      We value intuition.
      We are cost-conscious and resourceful.
    • 02

      We Thrive Through Execution

      We don't ask for approval — we decide, share, and act.
      We know when to test & learn fast and when to perfect with foresight.
      We are hypothesis-driven and data-informed.
      We appreciate failure as part of the risks we take.
    • 03
      We Grow Together
      We are one team.
      We build trust, care deeply, and challenge directly.
      We are business-oriented, and people-centric.

    Curious to learn more?