We're on a mission to become No.1 in the world of sleep
through developing sleep comfort products that empower our customers to Awaken their Best.
Where it began
Emma's story dates back to 2015 in Frankfurt, Germany.
The journey began with our two founders wanting to make mattress shopping easier by bringing this market online, thereby creating the multi-brand platform Dormando.
What we do
OUR MATTRESSES
Airgrid
Our unique and innovative AirGrid lattice was designed to have all the pressure-relieving and motion-isolating benefits of typical visco or memory foams, all while counteracting most of the drawbacks. The AirGrid’s large air pockets ensures next-level breathability and thermoregulation, and the gel-like polymer adapts to your back’s contours as easily as memory foam, while also being much more responsive and supportive.
Diamond Degree Foam
Our innovative graphite coating ensures a prolonged deep phase through optimal temperature regulation. Thanks to heat-dissipating and touch-sensitive graphite particles, there is no more night sweat.
& other sleep company things
Signature Bed
Pillows
Sleep Accessories
OUR TIMELINE
From an online shop to the world leader in sleep
2015
We launched our first stand-alone brand mattress. Emma is born, along with 100-day free trial, an idea that still drives our daily business today.
2019
After rapid early growth, we marked a major milestone by opening our first office outside Germany, in Manila.
2021
Building on our momentum from 2020, with 1.5 million sold mattresses in a year, we expanded further by opening
offices in Lisbon and Mexico.
