Our mission is to help people understand the importance of sleep in our daily lives and
we will continue creating products that combine our world-class German engineering
together with Europe wide manufacturing. And we are just getting started.
Scroll down to view our journey so far

Where it began

Emma's story dates back to 2013 in Frankfurt, Germany.

The journey began with our two founders wanting to make mattress shopping easier by bringing this market online, thereby creating the multi-brand platform Dormando.
Our two founders, Dennis Schmoltzi (left)
and Manuel Müller (right)

From an online shop to
the world leader in sleep

  • 2015

    We launched our first stand-alone brand mattress - Emma is born. Along with 100-day free trials, we recognised that “trying it out” is the key to success, an idea that still drives our daily business today.

  • 2016
    Emma acquired the Dunlopillo brand, and we started our own in-house Research & Development team to leverage our ability in creating superior sleep products.
  • 2019
    By 2019, we’ve surpassed our break-even and are online in 20+ markets. Dormando closed to sell only Emma products. Our patented graphite technology was introduced to the market.
  • 2021
    Exponential growth of Emma: 200K+ sold mattresses per month and 850+ employees. We launch Emma Motion, the world’s most advanced smart mattress with AI technology.

What
we do

Sleep tech & innovations

Emma Motion
Meet Europe’s first intelligent mattress with AI technology that reacts in real time to your changing sleeping positions to provide you with the perfect sleeping comfort.
AirgoCell
Our breathable AirgoCell foam absorbs moisture and keeps air flowing through the mattress smoothly. You’lll also stay cool all night, thanks to this wonderfully temperature-regulating and open-pored foam.
Diamond Degree Foam
Our innovative graphite coating ensures a prolonged deep sleep phase through optimal temperature regulation. Thanks to heat-dissipating and touch-sensitive graphite particles, there is no more night sweat.

& other sleep company things

Our Most Awarded Mattress

Best product quality recognized with awards and praise

  • 3 layers of pressure relieving foam
  • Breathable, temperature regulating tech
  • Halo Memory Foam for spinal support
  • For all body types and sleeping positions
Visit our online shop

Emma global team

  • 900+
    Emmies
  • 60+
    languages spoken
  • 20+
    countries we operate in
  • 4
    Global Offices
  • Frankfurt
  • Lisbon
  • Mexico City
  • Manila

Our DNA

  • 01
    WE DREAM BIG.
    We are entrepreneurs
    We don’t settle for what is, we strive for what could be.
  • 02
    We make
    an impact
    We make change happen.
    We question the status quo and discover how to improve.
    We go beyond what exists
  • 03
    We are
    agile
    We hypothesise, test, and adapt.
    We see failure as a step toward success.
  • 04
    We make
    rational decisions
    We seek what is best for Emma.
    We make decisions irrespective of our level.
    We don’t ask for approval. We decide, share, and act.
  • 05
    We are
    honest & direct
    We openly address anything and challenge one another.
    We give clear personal feedback and are candid and respectful.
  • 06
    We build
    high-performing teams
    We are a high-performing team made up of ambitious players.
    We need each other to win.
  • 07
    We are
    one team
    One team, one dream.
    We listen to understand.

People

In the social pillar Emma seeks wellbeing by maintaining a key focus on people. This includes customers, employees and the supply chain. The people pillar is divided into the areas Health & Wellbeing and Ethical & Equitable.  
Health & Wellbeing
Emma’s sustainability strategy is further supported by a focus on education and a differentiated approach to sleep health. Our people-oriented initiatives can help consumers make informed decisions about the sleep products they use, as well as understand why it is important to invest in their sleep in the first place.

Our in-house sleep research team produces the content for numerous sleep education initiatives including:

We partner with other companies and sports clubs to provide Sleep Consultancy services to high-needs demographics such as executives and elite athletes, explaining to them why sleep is so important and how they can take control of their sleep habits.
Ethical & Equitable
Emma impacts many people in the world across our business. We recognize our responsibility to ensure that we always respect human rights and understand the impact our business has on both the people and the communities where we operate. At Emma we see this as an opportunity to be a force for good and go above and beyond to eliminate all forms of discrimination and unlawful labor practices from our entire value chain.

We are committed to respecting human rights and children’s rights by operationalizing our (Supplier) Code of Conduct. Our code of conduct is based on the UN Guiding Principles on Business and Human Rights, ensuring we address our most critical human rights and environmental risks and impacts across our value chain.

We also ensure that we follow ethical business practices, including combatting corruption, securing ethical data handling and digital technology. We have implemented a Supply Chain Due Diligence program where our suppliers and our own business area are monitored, and a risk assessment is conducted regularly.

At Emma we recognize that the passion of our workforce is the foundation of our success. The diversity of the team we have built is a fundamental feature that allows us to adapt and thrive despite the challenges and obstacles we face. We proudly celebrate diversity and actively seek to broaden it. We have 1000+ employees from 78 countries.

Curious to learn more?