Own a TOP Revenue Driving Acquisition Channel 

• Own the Influencer Partnerships channel as a key revenue driver in the EU region, with a strong focus on DACH as the most important market. 

• Define and execute a performance-driven growth strategy to scale creator partnerships while maintaining strong ROAS. 

• Manage and optimize a significant marketing budget with full ownership of CPM, ROAS, and incremental revenue targets. 

• Continuously identify opportunities to scale the channel through new platforms, creator formats, and partnership models.  

• Build and manage long-term strategic partnerships with high-performing agencies, agents, creators and talent networks. 

Lead Growth Experiments and Optimization 

• Design and run structured growth experiments to improve conversion, attribution, and campaign performance. 

• Continuously optimize creator campaigns based on performance insights, attribution data, and funnel analysis. 

• Collaborate with analytics and performance marketing teams to improve measurement frameworks and attribution models. 

• Identify scalable creator formats, verticals, and content strategies that maximize performance. 

Lead and Develop the Influencer Marketing Team 

• Lead, coach, and develop a high-performing team responsible for executing influencer partnerships across DACH and other EU regions. 

• Create clear processes, performance frameworks, and operational excellence within the team. 

• Foster a culture of ownership, experimentation, and data-driven decision making. 

Cross-Functional Collaboration 

• Partner closely with the Ecommerce country teams to align acquisition strategies. 

• Work with Tech, Brand, Creative, Legal, and Finance teams to ensure campaigns are scalable and compliant. 

• Align with global teams to contribute to best practices and continuously improve Emma’s creator marketing strategy. 

• 5+ years of experience in Performance Marketing, Influencer Marketing, Growth Marketing, Affiliate Marketing or similar roles. 

• Fluent English and another European language (German at B2 level or higher preferred). 

• Proven experience managing marketing budgets and optimizing towards CPA, CAC, CPM, ROAS, or revenue targets. 

• Experience scaling performance-driven partnerships such as affiliates, creators, publishers, or strategic partnerships. 

• Strong analytical mindset with experience using performance data to drive decision making. 

• Experience leading and developing high-performing teams. 

• Strong stakeholder management and communication skills. 

• Interest in the creator economy and emerging digital acquisition channels.