‘Celebrate The Relaxing Moment’ in an Emma Prime Pod at The Grounds from 8 November to 10 December
(Hong Kong – 8 November 2023) – Award-winning sleep brand – Emma – is presenting the first-ever outdoor bed and movie revitalising experience at Hong Kong’s Central Harbourfront in collaboration with the City’s favourite outdoor entertainment space, The Grounds at AIA Vitality Park. Utilising their acclaimed mattresses and state-of-the-art bedding products, Emma has created fourteen ‘Emma Prime Pods’ which invite guests to Celebrate The Relaxing Moment with unparalleled comfort. Throughout the film, guests will experience a re-energising journey, feeling their best and ready to embrace what’s next.
The collaboration comes as Emma doubles down on its commitment to help Hongkongers awaken to their full potential of sleep by developing the best sleeping solutions created by a team of sleep experts. Emma believes a great day starts with a perfect night of sleep, and this should be accessible to everyone.
From 8 November to 10 December, visitors to The Grounds can experience a unique comfort journey under the bright city lights whilst watching Hollywood blockbusters and Christmas classics. Positioned in prime viewing spots of the movie screen, visitors will rest upon a selection of Emma’s German-engineered products that empower people to Awaken Their Best and make the most of everyday because of fantastic nights’ sleep. The exclusive Emma Prime Pods will showcase:
- Emma Diamond Mattress: An award-winning top-of-the-line mattress that brings the ultimate sleep experience due to the perfect combination of pocket springs and memory foam to offer optimal body support, as well as Diamond Degree® Temperature-regulating Technology which helps the sleeper reach and maintain the ideal sleeping temperature throughout the night.
- Emma Diamond Pillow: The Diamond Degree® foam in this pillow regulates body temperature to keep the sleeper perfectly cool and cosy, whilst the moisture-resistant pillow cover allows for breathing freely. The pillow has a height and firmness for every sleeping position – side, back and stomach sleepers can move layers around inside the pillow until the perfect height and firmness is found.
- Emma Foam Pillow: Whilst maintaining a cloud-like touch, the firm foams in the pillow relieve pressure and provide optimal spinal support no matter the sleeping position. It has removable foam layers allowing for easy adjustment to find the right height and comfort. It’s these types of features that have led this pillow to win several consumer choice awards around the globe.
- Emma Microfiber Duvet: Taking the sleep (and in this case the viewing) experience up a notch is the cloud-like cover for your bed that’s never too hot and never too cold. The feather-light Emma Microfiber Duvet is made of synthetic fibers, making it a great choice for sensitive and allergy-prone sleepers.
- Emma Mattress Protector: Between the plush mattress and dreamy duvet is the exceptionally soft, breathable, comfortable, and crinkle-free Emma Mattress Protector. In addition to being waterproof and spillproof, it is also made with Purotex technology, the world’s only natural allergy repellent technology that contains probiotics, for an allergy-free night.
- Emma Boxbed: The mattress and bedding experience culminates atop the Emma Boxbed, a classic Scandinavian-style bedframe featuring clean lines and padded edges, that offers all-round support and increases the lifespan of Emma’s mattresses. This bed frame fits perfectly in Hong Kong apartments, and it takes less than 30 minutes to assemble. Just like Emma’s mattresses, the Boxbed comes with next-day free delivery and 100 night trial.
Whilst two people recline on the plush bed, an additional two sofa-style chairs will be present in the pod, making it suitable for a group of four people. Amongst other special features thoughtfully provided by Emma, the pod also includes a table with lamp, all within the privacy of a personal picket fence. What’s more, an exclusive giveaway is available for all guests of the Emma Prime Pod – those who capture the best pictures during their experience and upload them to social media following Emma’s competition instructions will have a chance to win an Emma Diamond Pillow worth HK$1399.
Whilst visitors to The Grounds are encouraged to reserve their Emma Prime Pod in advance to guarantee viewing in unparalleled comfort, there will be opportunities on-site to win an upgrade to an Emma Prime Pod! All guests need to do is visit the Emma kiosk on-site and follow the social-media game instructions, to be in with a chance to win!
If you’ve missed out on a ticket, then do not worry! Head over to Emma’s Instagram and Facebook pages (click follow!) and submit your answers to the questions on the relevant post. Two winners will be selected each week to receive the Emma Prime Pod experience at The Grounds.
Tickets for the Emma Prime Pods can be purchased via Zicket, with the latest programming schedule available on The Grounds at AIA Vitality Park website. To find out more about Emma, and how you can Awaken Your Best everyday, visit https://en.emma-mattress.hk/.
Emma is delighted to bring this unique experience to Hongkongers. Hong Kong was the first Asian market that Emma expanded to in 2018 and has quickly become one of the City’s most popular sleep brands thanks to its premium products, convenient free next-day delivery and risk-free 100 days trial. With a website and over 13 physical retail locations in Hong Kong, the brand is committed to bringing the re-energizing sleep experience to consumers in the market.