Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
What You'll Do
- You will be responsible for developing and implementing a paid social marketing strategy that sustainably accelerates Emma’s growth in the APAC region. You will leverage a data-first approach to conduct the following:
o Campaign Management: Manage the end-to-end execution of paid search campaigns across platforms such as Meta and YouTube, including keyword research, ad copy development, account structures, etc. You will define actions and implement them based on your findings.
o Budget Steering: Control and optimize paid social bidding strategies, ensuring effective allocation and maximizing return on investment across all markets.
o Testing and Optimization: Implement A/B testing for ad creative, landing pages, and bidding strategies to identify and scale best practices across markets. You will identify and lead integration of new functionalities, technologies, and platforms to improve efficiency, harness automation, and identify new sources of growth.
o Performance Analysis: Track key performance metrics and utilize advanced analytics tools to generate insights that drive optimization and improve results across diverse markets. You will develop data-driven analyses, models, and reports to effectively measure efficacy and predict trends.
o Reporting and Insights: Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders.
o Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge.
o Cross-Functional Collaboration: Work closely with regional marketing teams to ensure strategies and messaging are consistent and tailored to local market dynamics.
Who We're Looking For
- You know the paid social landscape (Meta, YouTube, TikTok, etc.) by heart and you can use this knowledge to scale these platforms and also explore innovative marketing approaches.
- You have at least 5 years of experience in Digital Marketing, Performance Marketing, Business Development, or E-commerce (startup exposure is a plus).
- You have a degree in Marketing, Economics, Mathematics, Computer Science or have an equivalent form of education.
- You have an analytical mindset with the ability to interpret data and derive actionable insights. You have ideally already gained first-hand experience working with Google, Meta Ads Manager, and/or Data Analytics. Experience with digital advertising tools like Smartly is a plus.
- You have strong project management skills with the ability to manage multiple projects simultaneously and collaborate with both internal stakeholders (commercial teams) and external partners.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!