Record year for Emma: sales up 86 percent to 150 million euros in 2019

Emma - The Sleep Company, 01/22/2020

  • Annual turnover increased by 86 percent to 150 million euros 
  • High corporate growth driven by cash flow; two complete fiscal years showing profitability (EBIT)      
  • Large share of sales outside the home market     
  • Growth of Emma from 200 to over 300 people             
  • D2C mattress brand Emma online in 21 countries worldwide 

 

Frankfurt, January 22, 2020. Emma – The Sleep Company looks back on a year full of accomplishments: After reporting 80,5 million euros in revenue the previous year, the company achieved turnover of 150 million euros in 2019. This is aimpressive increase of 86 percent, which startups rarely achieve in their sixth financial year. Moreover, the two founders have achieved this noteworthy success while accepting only 5 million euros of funding. Their strategy as conceived: 

 

“From the very beginning, we have set the course to be able to scale our business model quickly, first across Europe and then globally. Emma is now online in 21 countries and in 2019 we generated a large share of our sales outside our home market,” says Manuel Müller, founder and CEO of Emma – The Sleep Company alongside Dr. Dennis Schmoltzi. „The fact that 2019 became such a record year for us is also due to our entrepreneurial freedom of choice. We can simply act very agile and often secure opportunities immediately.” 

In order to take advantage of all promising opportunities and implement them quickly, the team has grown from just under 200 to more than 300 people in the past year. About 100 team members from the Frankfurt based headquarter are dedicated towards work in the various country teams. They ensure that the quality and individual needs of each market are met and that the Direct-to-Consumer brand Emma Mattress continues expanding internationally. “The whole team has done an excellent job. 2019 was already the second full fiscal year in which we have grown profitably from cash flow,” Schmoltzi concluded. For the continued development of the company attracting new talent is a top priority. Currently 100 more positions are advertised.  

 

Outlook 2020 

 

Investments continue to be made in Emma’s Research and Development division, whose products have been awarded several times throughout Europe: the product development laboratory will be expanded and innovations from the sleep tech sector will be presented in the first half of the year. For 2020, the company plans increasing sales by 50 million euros, to almost 200 million euros. 

 

About Emma – The Sleep Company (Bettzeit GmbH): 

Emma – The Sleep Company is an owner-managed company and one of the fastest growing providers of mattress and sleeping systems based in Frankfurt am Main. The internationally active sleep tech was founded in 2013 by Dr. Dennis Schmoltzi and Manuel Müller. The portfolio includes the Direct-to-Consumer startup Emma Mattress, which quickly became one of the top 3 bed-in-a-box providers in Europe, as well as the strong traditional brand Dunlopillo. With their in-depth expertise in research and development, they constantly translate material and technological advances into their high-quality product range. In October 2019, the Emma One mattress (90x200cm, hard) became the new test winner of Stiftung Warentest (issue 10/2019) with a total score of 1.7 (good). In addition, the team of more than 300 people continuously implements innovative concepts in the areas of process optimization as well as marketing and sales. The success drivers of the very agile day-to-day life of the company are a strong digital mindset, the courage to pragmatic solutions and lived diversity. 

 

Press: 

Natalia Fritz / Lukas Schüz 
HOSCHKE & CONSORTEN Public Relations GmbH
+49 40 36 90 50-57 / -32 
E-Mail: [email protected]  / [email protected]  

Record year for Emma_sales up 86 percent to 150 million euros in 2019.pdf