Europe’s most awarded mattress brand takes out top spot in Australian consumer group CHOICE test
Emma, Europe’s mattress company has been named the top scorer for a great night of sleep, taking out equal first and the title of the best mattress for 2020 by the CHOICE Recommended team.
Already Europe’s most awarded mattress company, Emma’s CHOICE Recommended win sees the company add its first Australian trophy to its cabinet, joining 29 other accolades globally. The three-layered signature foam mattress from Emma has also taken out the top spot in the United Kingdom’s ‘Which? Consumers’ Association Test’ and has won over29 awards globally including in Germany, France, Italy, and the Netherlands.
“When it comes to consumer confidence in making a mattress purchasing decision, there is no bigger tick of approval for Australians than the CHOICE Recommends seal. Australians trust CHOICE and their extensive independent testing and research, says Benjamin Quiroga-Rivera, British Co-Founder of Emma Mattress.
“At Emma, we are so delighted to not only be a CHOICE Recommended product, but to also have come out with a top score. Since launching in Australia earlier this year, this has been our first big move into the Australian market and this recognition is truly a testament to our brand and product.”
Since launching in 2015 in Europe, Emma has sold over one million mattresses globally in 21 countries. Emma is committed to giving Australian consumers a great quality night of sleep at an everyday low price.
“It’s equally wonderful to see that our Emma mattresses, which are hundreds of dollars cheaper than many of our competitors’ products, officially stacks up across comfort levels now and over time, stabilisation, sagging, temperature and wear and tear. We’ve long known Australians are paying too much for a great night of sleep, and these results prove that more expensive does not necessarily mean the best. Developing our products at Emma involves extensive design and research and is coupled with rigorous testing to ensure we are giving our customers a top-quality sleep experience,” says Mr Quiroga-Rivera.
Each Emma mattress is made and manufactured in Germany, includes a 10 year warranty and 100 night risk-free trial including free delivery and returns. An Emma mattress is ideal for all body types, regardless of your size and also features zero partner disturbance. Temperature controlled and featuring eco-friendly top foam and materials, Emma is also chemical-free.
“Considering we spend over a third of our lives sleeping or in bed, it’s vital that the mattress you choose is not only comfortable, but also offers a significant amount of support. We have every confidence that Emma is going to be a top pick for Australians searching for a restful sleep at an affordable price, and winning equal first place from the CHOICERecommended seals simply proves our position in Australia,” concluded Mr. Quiroga-Rivera.
Media Information: Soraya Calavassy / [email protected] / 0434 612 018
About Emma – The Sleep Company (Bettzeit GmbH):
Emma – The Sleep Company is an owner-managed company and one of the fastest-growing providers of mattress and sleeping systems based in Frankfurt am Main. The internationally active Sleep Tech company was founded in 2013 by Dr. Dennis Schmoltziand Manuel Mueller. The portfolio includes the Direct-to-Consumer startup Emma Mattress, which quickly became one of the top 3bed-in-a-box providers in Europe, as well as the strong traditional brand Dunlopillo Germany. With their in-depth expertise in research and development, Emma constantly translates material and technological advances into its high-quality product range. In addition, the team of more than 300 people continuously implements innovative concepts in the areas of process optimization as well as marketing and sales. The success drivers of the very agile day-to-day life of the company are a strong digital mindset, the courage to pragmatic solutions and lived diversity.