Emma – The Sleep Company is a founder-managed company and with 1.5 million mattresses sold in 2020 the world’s leading D2C sleep brand. Founded in 2013 as Bettzeit GmbH by Dr. Dennis Schmoltzi and Manuel Mueller, the Sleep Tech company is based in Frankfurt am Main, Germany, and operates globally. In 2020, Emma – The Sleep Company achieved a record turnover of EUR 405 million (USD 494.7 million), a growth rate of 170% from the previous year. The company is made up of the brands Emma® and Dunlopillo (Brand Rights: Germany and Austria). The flagship product is the Emma® bed-in-a-box, which is currently available in 26 countries. The mattress is sold directly to consumers via an omni-channel customer experience that includes over 1,700 stores.
The successful omni-channel strategy has been made possible by mutually beneficial partnerships with several retailers. The recently launched Emma Select portfolio and its customer-centric approach supports retail partners in-store. Emma – The Sleep Company is breaking ground in sleep technology. Their expert Research and Development team is taking advantage of what technology can do for rest by developing innovative products that make a positive impact on people’s lives by enhancing their sleep. In doing so, Emma launched the world’s most advanced smart mattress: Emma Motion. Its innovative smart technology adjusts to each individual sleep position automatically and ensures optimal spinal alignment throughout the night. To scale the business and innovate as fast as possible, Emma’s 500+ team members are constantly creating and implementing new concepts to optimize everything from their global supply chains to marketing and sales. The company keeps its sharp competitive edge by staying agile, discovering pragmatic solutions to challenges, and maintaining a digital mindset. The team celebrates and encourages diversity in all areas: diversity of thought, character, ideas, and background. The company is headquartered in Frankfurt, Germany, with additional locations in Manila (Philippines), Lisbon (Portugal) and Shanghai (China). On July 1, 2020, Franz Haniel & Cie. GmbH group acquired 50.1 percent of Emma – The Sleep Company.