Revenue jumps by 120 per cent for Emma – The Sleep Company

Emma in the news

RLI, 07/08/2020

Revenue jumps by 120 per cent for Emma – The Sleep Company

Mattress retailer Emma more than doubled its turnover in first half of 2020 to 44.3 million euros in the UK. In the UK, the Frankfurt-based D2C brand achieved a turnover of 44.3 million euros in H1. The figures demonstrate that Emma’s recent strategy has paid off. For the second half of the year, the company […]

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London Loves Business , 07/08/2020

Emma the sleep company revenues soar by 120%

Despite economic turmoil in the recent months, Emma – the sleep company more than doubled its turnover in the first half of 2020, as its revenue has grown by about 120% compared to the same period in 2019. In the UK, the Frankfurt-based D2C brand achieved a turnover of €44.3m in H1. The figures demonstrate […]

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Essential Retail, 07/07/2020

Emma uses omnichannel approach to grow sales

Emma – The Sleep Company has reported revenue growth of 120% during the first half of 2020, despite the economic uncertainties of the Covid-19 pandemic. In the UK, its turnover was €44.3 million over this period, a result the direct-to-consumer (DTC) retailer attributes to a revamp of its portfolio and introduction of a new pricing model. Emma […]

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Expert Reviews, 07/01/2020

Emma Original mattress review: Now cheaper than ever

The Emma Original is an excellent medium-firm mattress that accommodates a variety of sleeping positions. Despite its name, the Emma Original isn’t the company’s first bed-in-box mattress, at least not in the UK. That title goes to the Emma Hybrid, which, as its name suggests, employs a combination of pocket springs and foam. Instead, the Emma […]

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RLI , 06/08/2020

Emma – The Sleep Company increases sales target for 2020

Last Friday saw a new high in Frankfurt – not on the stock exchange, but at the successful Frankfurt-based enterprise Emma – The Sleep Company: The one millionth Emma mattress was sold. “We had reckoned to sell the one millionth Emma at some point in 2020, but we have now reached this milestone much earlier than […]

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Interiors Monthly, 06/08/2020

Emma passes 1 million milestone as it lifts sales forecast 20%

Mattress company Emma has sold its millionth mattress well ahead of schedule and raised its sales forecast for 2020 by 20%. The millionth mattress was sold in the UK. ‘We had reckoned to sell the one millionth Emma at some point in 2020, but we have now reached this milestone much earlier than expected,’ says […]

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