Frankfurt / London, 12 December 2019. Emma, one of the leading bed-in-a-box providers in Europe, reports a very successful Black Friday campaign. From 29 November to 2 December, Emma generated sales of EUR 9 million across all markets. This represents a year-over-year growth of 80 per cent (Black Friday weekend 2018: EUR 5 million). During peak hours, one Emma mattress was sold every 8 seconds. In the UK alone, over 3.000 mattresses were sold on November 29th only.
The international direct-to-consumer brand launched its Black Friday campaign in 18 countries across the world. The campaign was tailored to customer needs and shopping habits in the respective markets and was rolled out via various channels, including social media, out-of-home and TV commercials during an overall period from 19 November to 8 December. Starting the campaign mid-month paid off: In November 2019, Emma sold 73,000 mattresses worldwide which means a year-over-year growth of 192 per cent (November 2018: 25,000 mattresses sold). This makes November a record month: Emma never sold more mattresses in a single month ever since it was founded in December 2015.
“In 2019, Emma almost doubled the Black Friday revenues compared to the previous year. It is rare for a young startup to maintain its rapid growth in its fourth financial year. This is proof to our sustained growth path and demonstrates our team’s excellence,” said Dennis Schmoltzi, CEO and founder of Emma. To manage its strong growth, Emma has built up a global supply chain over the past 12 months, tripling its production capacity. Emma has already expanded to 20 countries within four years, achieving availability in more countries than any other bed-in-a-box brand. Emma is the UK’s most-awarded mattress in 2019 and a popular choice for British consumers. During the past weeks Emma scored as the 2nd most-visited mattress website in the UK, which is an indicator for a constantly extended market share. The parent company Emma – The Sleep Company has only raised EUR 5 million to date.